Border Brewing ReBranding and Packaging

Graphic + Illustrations 2023

This project is a practice of rebranding and packaging design from the local KC Border Brewing Company. I took a few existing ale flavors that Border Brewing already had packaging for and wanted to challenge myself in redesign the logo and paging of the cans.

This page goes through my process of the final design of the logo, illustration, and mockups. Starting at my initial logo ideas, I decided on using a simple shapes and borders to continue the low key brewing company in the crossroads district of Kansas City. After focusing on the shapes the colors for each can followed the theme of the flavor with “Sweater Weather” with cooler tones and “Strawberry Blonde” matching the wording of the ale.

The packaging design focuses on the illustration as the focal point of the can. These flat layout display the technical format of the logo, illustration and text . The last image on this page gives a more 3D rendering, while using adobe software, on the design on an actual can.