This project is a practice of branding martial such as logos and mockups for a fake brief for a company. The brief includes a small backstory for the company.

The Brief:

There is a small traditional shop in London that serves fish and chips with beer. All dishes are take away. The owner wants new, fresher branding for their traditional food.

This page goes through my process of the final design of the logo and mockups. Starting at my initial logo ideas, I decided on using a simple color palette to keep the traditional feel for the brand. I then moved to mockups of materials used in the store for takeouts and marketing. I decided on vinyl for the store window. This window includes on theme illustrations for the window background that can be used for other marketing materials.